Tuesday, May 15, 2007

Small businesses going global: International Art Gallery

When we talk about International Business, most of us think about huge multinational corporations. What fascinates me personally is the ability of small businesses to find their unique niche and grow the business globally. With this article I start a series of stories about such companies.

Capucines Boulevard art gallery and auction (http://www.capucinesboulevard.com/) is a very interesting entrepreneurial venture based out of Chicago, IL which succeeded in becoming international on several levels:

1. Capucines Boulevard gallery attracts artists from all over the world: though it's a relatively new venture founded in 2005 it already represents nearly 60 artists from Western Europe, Eastern Europe, India, USA. Therefore it creates a unique opportunity for visitors to experience everything from the mesmerising landscapes of New Mexico to unusual sceneries from a small Russian village. Paintings, ink drawings, prints; glass and metal works; painted silk - an art lover can find anything and everything in this gallery. But most importanly many of the exhibited works of art can be found ONLY at CapucinesBoulevard.com. Russia, Ukraine, Byelorussia, for example, are not strong in e-commerce yet and Capucines.Boulevard.com is the only outlet where artists from these countries offer you their art for purchase.

2. Being an Internet based art gallery and auction CapucinesBoulevard.com has a truly global outreach: it can sell a work of art to anyone anywhere in the world. You can make a purchase from the comfort of your own home and it will be delivered to you by a courier within a couple of days.

Of course, there are many Internet art galleries but the following characteristics make CapucinesBoulevard.com unique:
1. It does not specialise on just 1 - 2 - 3 countries, this gallery is truly diverse and international
2. The experience you get from interaction with the gallery is dynamic: you can view the photos of the works of art, listen to the artist's favourite music or their interviews, view virtual tours of their studios, etc.
3. Even static works of art come to life in CapucinesBoulevard.com gallery!! To learn how it's possible you can watch these videos:
1. http://www.youtube.com/watch?v=H-6C6S0Zma8
2. http://www.youtube.com/watch?v=obNvYJSsGdI

This company is a great example of a small business going global, an excellent sales and marketing approach and an exciting experience for customers - all in one.

PS The ink drawing included in the article is called "Dancing Libra" from Zodiac collection of a Russian painter Anatoly Kudravcev exhibited at CapucinesBoulevard.com

No comments: