The easiest way to reach wide audiences globally is, of course, through the Internet. But what else can you do if you already have your business running on the Internet? It doesn’t seem like much… unless you are very motivated and creative, like CapucinesBoulevard.com art gallery.
CapucinesBouloevard.com is an on-line art gallery and auction that exhibits and sells art works of various artists from around the globe. And recently they added another line of business - an on-line gift shop! When you visit, say, National Gallery in London and you fell in love with a couple of, say, Monet works what do you do? You buy a calendar or a fridge magnet or something of this sort to take a piece of Monet with you, don’t you?
CapucinesBoulevard.com followed the same logic: why don’t give our visitors a chance to buy a gift with an image of their favorite work of art if they cannot buy the work itself? And the choice of gifts at their gift store http://www.cafepress.com/capucinesblvd is fantastic: cups, bags, apparel, clocks even cute teddy bears - lot's of stuff for you, your family and friends!!! But what is most important, the prices are very affordable and gifts can be shipped anywhere in the world! Excellent customer service, 30 days return policy, secure transactions – everything you will expect from a major reputable on-line store.
I believe it is a great idea, very well thought-through and very much in-line with their core business, which actually enhances their core business even more. I applaud their creativity, enthusiasm and consistency in pursuing their international ambitions. This is a great example every small business can learn from.