Today I continue publishing articles that I wrote as an EMAdvice consultant. I believe that proper customer relationship management is crucial for any organization because very often it makes the difference bewteen losing the customer and customer retention. I wrote this article after I came to USA and frankly had a cultural shock in this respect. In my job I have noticed that understanding of CRM, its meaning and importance is so much lower in America than in Europe where I come from.
I based this article on my personal experiences and I hope it helps my Blog readers to get insights into the essence of CRM concept and its successful implementation.
The article can be viewd at http://www.emadvice.com/articles.html , 2nd article in the list.
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