Tuesday, October 24, 2006

New Market Entry Strategy article

As I have promissed in one of my earlier posts I am starting to post articles that I worte as an EMAdvice consultant in relation to various business topics.

The first article is New Market Entry Strategy. This is a step-by-step guide on planning a New Market Entry irrsepetive of the geographical region you plan to expand to. It consists of 2 parts: Analytics and Implementation and draws your attention to the factors not present in your standard local marketing plan, such as: country risk analysis, unfair competition, stakeholder management on government level, etc. Special attention is devoted to Exit strategy in case things are not going according to plan. These are the basics of International Marketing you must know before expanding your business overseas.

The article is 1st in the list of EMAdvice articles at http://www.emadvice.com/articles.html

Your comments on the article will be very much appreciated.

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